Q. Giving the American public the information it will need about Obamacare is an enormous task—will these navigators be able to handle it?
A. They will have help. Patient advocacy groups and county health agencies will pitch in and the federal government is launching a marketing program, Enroll America that will urge mothers to nag their uninsured 20-something and 30-something sons.
Meanwhile insurers will be eager to draw young, healthy customers into the health insurance exchanges – also known as health insurance marketplaces. This means they will invest in marketing campaigns designed to let 20-somethings and 30-somethings know that the vast majority will be eligible for generous government subsidies..
One example: Blue Cross and Blue Shield of Illinois has launched a “Be Covered Illinois” campaign. The campaign is being funded by the insurer, and carried out by various community groups.