See your Virginia health insurance coverage options.

To qualify for health coverage through the Virginia Marketplace, you must: ⁶

• Live in Virginia
• Be lawfully present in the United States
• Not be incarcerated
• Not be enrolled in Medicare

Eligibility for financial assistance (premium subsidies and cost-sharing reductions) depends on your income and how it compares with the cost of the second-lowest-cost Silver plan in your area – which depends on your age and location. In addition, to qualify for financial assistance with your Marketplace plan you must:

• Not have access to affordable health coverage through your employer. If your employer offers coverage but you feel it’s too expensive, you can use our Employer Health Plan Affordability Calculator to see if you might qualify for premium subsidies in the Marketplace. 
• Not be eligible for Medicaid or CHIP.

The open enrollment period for individual/family health coverage runs from November 1 to January 15 in Virginia.⁷

If you need your coverage to start on January 1, you must apply by December 15. If you apply between December 16 and January 15, your coverage will begin on February 1. ⁶

The same deadlines will continue to be used by Virginia’s Insurance Marketplace after the state transitions away from HealthCare.gov in the fall of 2023.

Outside of open enrollment, a qualifying event is necessary to enroll or make changes to your coverage. Note that once Virginia’s Insurance Marketplace is in use, Virginia will be able to offer a special enrollment period in conjunction with the state’s tax-season “easy enrollment” program.

If you have questions about open enrollment, you can learn more in our comprehensive guide to open enrollment. We also have a comprehensive guide to special enrollment periods

To enroll in an ACA Marketplace plan in Virginia, you can: 

• Visit HealthCare.gov to access Virginia’s health insurance marketplace. Here you will find an online platform to shop, compare, and choose the best health plans. Starting in November 2023, for coverage effective in 2024, you’ll use Virginia’s Insurance Marketplace instead of HealthCare.gov.

• Purchase individual and family health coverage with the help of an insurance agent or broker, a Navigator or certified application counselor, or an approved enhanced direct enrollment entity (EDE).⁸ (Note that as of November 2024, there will no longer be EDEs in Virginia, which means all Marketplace enrollments will have to be completed directly through the Virginia Insurance Marketplace. But brokers, Navigators, and enrollment assisters will continue to be available.)

For enrollment in 2023 coverage, you can also call HealthCare.gov’s contact center by dialing 1-800-318-2596 (TTY: 1-855-889-4325). The call center is available 24 hours a day, seven days a week, but it’s closed on holidays.

You may find affordable health insurance options in Virginia by signing up through HealthCare.gov. Starting in the fall of 2023, you’ll use Virginia’s Insurance Marketplace instead.

As of early 2023, nearly nine out of ten eligible enrollees in Virginia saved money on premium payments that amounted to an average savings of $407/month – reducing the average net premium of subsidy-eligible enrollees to $86/month after subsidies. ⁹

The Affordable Care Act provides income-based advance premium tax credits (subsidies) that offset your premium payments to help keep your expenses down. People with household incomes below 250% of the federal poverty level also qualify for cost-sharing reductions (CSR) that may reduce your deductibles and out-of-pocket expenses when you buy a Silver plan. Between the premium subsidies and cost-sharing reductions, you may find that an ACA plan is the cheapest health insurance option for you.

Source: CMS.gov ⁹

There are 13 insurers that will offer health plans in Virginia’s exchange for 2024.¹⁰

The following carriers will offer health plans on the Virginia exchange for 2024:

• Aetna Health (HMO plans)
• Aetna Life (EPO plans)
• CareFirst
• Cigna
• Group Hospitalization and Medical Services, Inc.
• Health Keepers/Anthem
• Innovation Health Plan 
• Kaiser Foundation Health Plan of the Mid-Atlantic
• Optima
• Piedmont Community Healthcare (and Piedmont HMO)
• Oscar Health
• Optimum Choice
• Sentara Health Plans

The insurers that offer individual market coverage through Virginia’s exchange initially proposed rate changes for 2024 that amounted to an average increase of about 28%.¹¹ But that was before the legislature had approved continued funding for the state’s reinsurance program. The insurers proposed revised rates once the reinsurance funding was allocated. The revised rates, which were approved, amount to a weighted average increase of only about 1%.¹²

According to SERFF, Virginia’s insurers will implement the following average rate changes for 2024:¹³ (Note that these rates are calculated before subsidies are applied; most enrollees qualify for subsidies and thus do not pay full price for their coverage.)

Source: Virginia SERFF Filings¹³

Note that filings for Optima are not available in SERFF. They do show up on ratereview.healthcare.gov, but the information on that page had not been revised with the updated filings as of late September. So Optima’s rate increase listed above is likely no longer accurate.

For perspective, here’s a summary of how overall average pre-subsidy premiums have changed in Virginia’s Marketplace over the years:

• 2015: 10.2% increase
• 2016: 8.5% increase[efn_note]“¹⁴
• 2017: 16.4% increase¹⁵
• 2018: 57.7% increase¹⁶
• 2019: 9.6% increase¹⁷
• 2020: 3.6% decrease¹⁸
• 2021: 3.7% decrease¹⁹
• 2022: 3% decrease²⁰
• 2023: 12.9% decrease²¹ (reinsurance took effect)

During the open enrollment period for 2023 coverage, 346,140 Virginia residents enrolled in private qualified health plans (QHPs) through the Virginia ACA marketplace.²²

This was the highest enrollment the state had seen since 2018, and likely was connected to the American Rescue Plan (ARP). Under the ARP, subsidies are more significant and accessible. And this has been extended through the end of 2025 by the Inflation Reduction Act. ²³

Source: 2014,²⁴ 2015, ²⁵ 2016, ²⁶ 2017, ²⁷  2018, ²⁸ 2019, ²⁹ 2020, ³⁰ 2021, ³¹ 2022, ³² 2023 ²³

HealthCare.gov
800-318-2596

Virginia’s Insurance Marketplace
The state-run exchange that will be in use starting in November 2023.

Virginia Health Care Foundation

Virginia Consumer Assistance Program
Assists people insured by private health plans, Medicaid, or other plans in resolving problems pertaining to their health coverage; assists uninsured residents with access to care.
(877) 310-6560 / [email protected]

State Exchange Profile: Virginia
The Henry J. Kaiser Family Foundation overview of Virginia’s progress toward creating a state health insurance exchange.