About healthinsurance.org

Since 1994, a trusted source of information about health insurance

Created in 1994, healthinsurance.org is one of the longest running sources of in-depth information about health insurance for consumers. Back then – when web sites were really just picking up steam – the site was known as the Health Insurance Resource Center.

A guide to affordable health insurance

Chuck Smith-Dewey


Founder Chuck Smith-Dewey created the site as a resource for Americans who – for whatever reason – had difficulty obtaining affordable health insurance (also known as medical insurance) on the private market. He was inspired to create the site through his own experience, witnessing the struggle of friends and family who had found it impossible or nearly impossible to get health coverage on the private market.

Smith-Dewey knew there were millions of Americans who faced that struggle and he focused healthinsurance.org on the singular goal of helping them by pointing them to state high-risk insurance pools, initially and then, over time, building an online repository that provides a broad array of insurance resources.

healthinsurance.org’s core team

Barb Etzkorn


Carol Cooksley


Louise Norris


Steve Anderson


The site’s content is managed and promoted by a team that includes Founder and CEO Smith-Dewey, Chief Operating Officer Carol Cooksley, Editor/Content Manager Steve Anderson, and Senior Graphic Designer Barbara Etzkorn.

Our three state-by-state guides are continuously updated by Louise Norris and other writers who constantly monitor developments that affect health insurance options in each state. Norris brings a health insurance broker’s perspective to her extensive coverage of the Affordable Care Act’s health insurance marketplaces and its Medicaid expansion. Norris is also the author of heathinsurance.org’s Insider’s Guide to Obamacare’s Open Enrollment.

A focus on health reform and how it affects you

In 2008, when President Barack Obama made comprehensive health reform one of his top priorities, healthinsurance.org expanded its content – and its team of writers – to focus intently on health reform. Americans curious about the hotly debated health reform legislation – which ultimately became the Affordable Care Act – could rely on the site for expert analysis and about the law and its implications.

Linda Bergthold


Amy Lynn Smith


Lisa Zamosky


Louise Norris




Charles Gaba


Wendell Potter


Harold Pollack


Contributors to the site include a cadre of respected health policy and reform experts whose analysis has garnered national media attention – and the ears of the nation’s political leaders.

Regular contributors include Norris; health insurance industry insider, whistleblower and reform analyst Wendell Potter; health policy expert Harold Pollack; Linda Bergthold, advisor to both the Clinton and Obama administrations; Charles Gaba, hailed as the authoritative source of Obamacare enrollment data; Lisa Zamosky, a national healthcare reporter whose interviewees have included President Obama; veteran reform writer and issue advocacy specialist Amy Lynn Smith; and Andrew Sprung, whose analysis of Obamacare’s metal plans earned him the National Institute of Health Care Management’s 2016 Digital Media Award.

Healthinsurance.org has also hosted guest analysis from respected health reform advocacy organizations such as Families USA, Doctors for America and the Center for American Progress and from other organizations committed to improving access to affordable health insurance.

Groups we've worked with

Some of the reform-committed advocacy groups that provide us with guest viewpoints.

We actively seek guests posts from organizations that share our common goals: to educate Americans about the healthcare system and to give them a thorough understanding of how the ACA will help them, to help dispel myths and scare tactics about the law, and in doing so, encourage millions to embrace reform and, when possible, enroll in Obamacare’s exchanges.

We aren’t afraid to bite the hand that feeds us

We get compensated by partners who offer quoting services on our site. This allows us to hire bright people, invest in a robust technology platform to deliver this site for you, and continue our mission to make health insurance more understandable and available to more people.

We aren’t a non-profit, but we have the heart and soul of one. No one in the health insurance industry has any editorial control over our site. The editors of healthinsurance.org continue a long-standing mission to be watchdogs of the health insurance industry. Views expressed are those of our editors, and may not be shared by other sites we link to or partner with. Advocacy or opinion pieces are issue-specific, and should not be considered an endorsement of any particular elected official, political party or ideology.

Opinions by our bloggers and other writers are those of the bylined author and may not necessarily reflect the opinions of healthinsurance.org. While we sometimes strive to be provocative, we always seek to be fair, accurate and complete in our coverage.

Contact us

We welcome questions or feedback about our content – you’ll find Facebook comments enabled on the majority of our articles so that you can share your feedback with all visitors and begin a dialogue. We welcome any and  all direct comments or suggestions as well, see our contact information below. And thanks in advance for contributing to the usefulness of this site for others.

Call our editorial offices:

Contact us via email:
Our email form.

Send us postal mail:
5353 Wayzata Boulevard, Suite 300
St. Louis Park, MN 55416.

Original content

The entire content of this web site and its subdomains is copyrighted to healthinsurance.org, llc., and should never be reproduced/copied to another web site without written authorization. In addition to respecting us, it respects our valued content creators whom we compensate to create timely, engaging and useful stories for our site.