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Individual and Family

The American Rescue Plan's premium-cutting subsidies

Find out how the American Rescue Plan has reduced marketplace health insurance costs in Kentucky from Louisville, to Lexington, Bowling Green, Owensboro, and beyond — and how the Inflation Reduction Act extends the subsidy enhancements through 2025. Enroll during open enrollment (November 1 to January 15 in most states) or during a special enrollment period if you experience a qualifying life event.

Learn about the Kentucky marketplace

Short-term coverage in Kentucky

Consumers in Kentucky can purchase short-term health insurance plans with durations up to 364 days and the option to renew for a total duration of up to 36 months. Read more about short-term health insurance in Kentucky.

View short-term plans in Kentucky

Medicaid in Kentucky

Kentucky has implemented the Affordable Care Act's Medicaid expansion. Kentucky adults (up to age 64) with household income up to 138% of the federal poverty level are eligible for Medicaid. Read more about Medicaid expansion in Kentucky.

Learn more about Medicaid in Kentucky

Medicare enrollment in Kentucky

As of mid-2022, there were 955,942 Kentucky residents enrolled in Medicare coverage. Learn more about Medicare in Kentucky, including details about Medicare Advantage plans, Medicare Part D prescription drug plans, and the state’s rules for Medigap plans.

View our Kentucky Medicare enrollment guide

Flexible dental benefits. Fast approval.

Protect yourself from the soaring costs of dental procedures. Compare plan options to see premiums and deductibles that fit your budget.

Compare dental plans in Kentucky

Frequently asked questions about health insurance
coverage options in Kentucky

Starting with the 2022 plan year, Kentucky is once again utilizing a fully state-run exchange, known as Kynect. This is the same approach that the state used in the early years of ACA implementation.

Kentucky initially operated its own exchange and enrollment website, Kynect, and the state-run exchange was widely considered one of the most successful state-run exchanges in the country. But former Gov. Matt Bevin, who was in office from late 2015 through late 2019, followed through on a campaign promise to transition the Kentucky exchange to the platform.

Kentucky technically still maintained a state-run exchange throughout that time, however, and was one of several states that have state-run exchanges but use the website for enrollment. And as of the 2022 plan year, Kentucky once again has a fully state-run exchange. 

The marketplace in Kentucky serves individuals and families that purchase their own health insurance, including people employed by a small business that doesn’t offer health benefits, people who retired prior to Medicare eligibility, and people who are self-employed and thus don’t have an option for employer-sponsored health coverage.

Kentucky’s marketplace also serves as an enrollment platform for people who are eligible for income-based Medicaid and CHIP.  And for people who buy their own health insurance, it’s the only place where these applicants can qualify for subsidies to help offset the monthly cost of their coverage and their out-of-pocket costs.

Read more about the Kentucky health insurance marketplace.

The open enrollment period for individual/family coverage in Kentucky runs from November 1 through January 15. (For 2022 coverage, there was a last-minute extension through January 31, but residents should plan to have their 2023 enrollment completed by January 15, 2023). 

Outside of that open enrollment period, residents need a qualifying life event in order to enroll in coverage or make a change to their plan.

In Kentucky, consumers may be able to buy affordable individual and family health insurance by enrolling through the ACA marketplace ( Nearly 90% of consumers who enrolled in 2022 coverage through their state exchange received premium subsidies.

Kentuckians may also find affordable coverage through Medicaid if they’re eligible. See Medicaid eligibility guidelines in Kentucky.

Short-term health insurance is also a lower-cost coverage option in Kentucky, where a seven insurers offer short-term plans.

According to Kentucky’s rate review page, the following average rate changes were approved for 2023 for Kentucky’s individual market insurers, amounting to an average increase of 6.25% (membership numbers are from SERFF filings):

  • Anthem: 5.3% increase (29,904 members)
  • CareSource: 7.1% increase (40,652 members)
  • Ambetter/Wellcare: 3.4% increase (2,189 members)
  • Molina: 7.1% increase (503 members)

During the open enrollment period for 2022 coverage, 73,935 people enrolled in individual/family plans through Kentucky’s exchange. This was a record-low for Kentucky — in contrast with nationwide enrollment, which hit a record high in 2022. 

Before the ACA reformed the individual health insurance market, pre-existing conditions were a barrier to obtaining coverage in nearly all states, including Kentucky. Medical histories were scrutinized during the application process, and people who didn’t meet the health eligibility guidelines were unable to purchase private coverage. Kentucky Access was established in 2001 to offer coverage to people who were not able to get policies in the individual market because of pre-existing conditions.

Under the ACA, all new health insurance policies became guaranteed issue starting on January 1, 2014. This aspect of reform largely eliminated the need for high-risk pools, and Kentucky Access notified their members that the plan would cease operations at the end of 2013. Insureds were able to transition to private coverage through Kynect instead.

The ACA established a federal loan program to encourage the creation of Consumer Operated and Oriented Plans (CO-OPs), which are nonprofit, consumer-run health insurance companies. Through the program, 23 CO-OPs were set up as of January 2014, including the Kentucky Health Care Cooperative. However, 20 of them, including Kentucky’s, have folded.

Kentucky Health CO-OP had robust enrollment in 2014, and had planned to expand into neighboring West Virginia for 2016. But the CO-OP shut down at the end of 2015, along with several others that closed at the same time, due in large part to the significant shortfalls in risk corridors funding that year.

Read more about the Affordable Care Act’s CO-OPs.

In the 2010 vote on the Affordable Care Act (aka Obamacare), Kentucky’s two Republican senators voted “no.” Kentucky’s current senators – Mitch McConnell and Rand Paul – remain firmly opposed to the ACA.

Kentucky’s representatives in the House split their votes on the ACA along party lines, with two yes votes and four no votes. Kentucky’s current Representatives include five Republicans and just one Democrat. One of the Republicans, Thomas Massie, was among 20 Republicans in the House of Representatives who voted no on the American Health Care Act in 2017, which would have repealed several major portions of the ACA. That bill passed in the House, but failed to pass in the Senate and was never enacted.

At the state level, former Gov. Steve Beshear’s support of the ACA repeatedly drew national attention, with even President Obama making note of it during his 2014 State of the Union address. Beshear used an executive order to establish Kentucky’s state-run health insurance marketplace, Kynect.

Kynect was viewed as a model for state-run marketplaces. Beshear also fully supported Medicaid expansion, calling it the “single most important decision” for improving the health of Kentucky residents.

Kentucky elected Republican Matt Bevin as governor in the 2015 election. Bevin campaigned on an anti-Obamacare platform, and shut down the state-run exchange platform less than a year after taking office. But Steve Beshear’s son, Andy Beshear, defeated Bevin in the 2019 election, and switched the state back to the Kynect platform in the fall of 2021.

In addition to implementing a state-run health insurance exchange, Kentucky expanded Medicaid under the Affordable Care Act. Under the Medicaid eligibility expansion, Kentucky adults (up to age 64) with household income up to 138% of the federal poverty level are eligible for Medicaid.

Kentucky Medicaid enrollment has grown by 159% since 2013 – second only to Nevada in terms of percentage increase, and nearly three times as much as the national average increase of 57%. Kentucky’s Medicaid enrollment growth has been among the highest in the nation ever since 2014, and enrollment has spiked during the COVID pandemic, in part because Kentucky has taken an active role in helping people understand their eligibility and get enrolled.

But under the Bevin administration, Kentucky was less eager to boost enrollment in Medicaid. After the Trump administration clarified that they would be open to the possibility of work requirements for Medicaid, Kentucky was the first state to receive federal approval to implement a Medicaid work requirement, which was slated to take effect in July 2018. But the month before it was to take effect, a federal judge blocked implementation Kentucky HEALTH.

The waiver was reapproved by HHS in November 2018, with an effective date of April 2019. but the work requirement was blocked again, just days before it was to take effect. And in December 2019, just days after taking office, Gov. Andy Beshear terminated the Kentucky HEALTH waiver, officially rescinding the state’s Medicaid work requirement.

Visit the Kentucky Department for Medicaid Services web site for information about the state Medicaid program and the Kentucky Children’s Health Insurance Program (KCHIP).

Read more about Medicaid expansion in Kentucky.

Kentucky defaults to the federal rules regarding short-term health insurance. That means plans sold in the state can have initial terms up to 364 days and a total duration of up to three years, although many of the plans for sale are limited to six months.

Read more about the availability of short-term health insurance in Kentucky.

Kynect –  Kentucky’s Healthcare Connection
855-4kynect (855-459-6328)
Consumer site for Kentucky’s marketplace

Kentucky Health Benefit Exchange
Administrative site for Kentucky’s marketplace

Foundation for a Healthier Kentucky

Kentucky Health Insurance Advocate, Kentucky Department of Insurance
Assists people insured by private health plans, Medicaid, or other plans in resolving problems pertaining to their health coverage; assists uninsured residents with access to care.
(877) 587-7222 /[email protected]